And just like that it was September, and we were back at Olympia for Top Drawer A/W26. This year the scaffolding was finally off! The venue had been undergoing a revamp for the last few years, and it was great to see it in its full glory.
Our stand was very fittingly themed around our Frost Fayre Advent Calendar by Alice Pattullo – a new addition to Art Angels this year. With a backdrop of a snowy London skyline and the frozen Thames, this was a perfect fit for a London trade show.
Dotted around us were characters from the calendar, such as the Snowball Lady. During the show, we ran a special giveaway: anyone who posed with the Snowball Lady and tagged us was in with a chance of winning their own Frost Fayre calendar. Of course, the team had to snap a picture with her as well – as did Alice, who came to say hello!
Another feature of the show was the limited-edition poster Alice made for us, themed around the stand, which we gave away to customers who placed an order. Look out for these at future shows…
It was a very busy few days for us, which we are always grateful for. Having our new Children’s Collection on display was a wonderful way to see it all together, along with our wall of Advent Calendars showing the four new designs for the year.
We also had the first samples of our 2027 Angie Lewin Wall Calendar, in collaboration with St Jude’s. As always, it was a delight to have Angie drop by.
